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Sometimes I get asked to attend a “meet and greet” before a coaching engagement, hosted by an organization, to see if the coachees “like” me. Many companies have a practice of introducing several coaches to every potential coachee. When I talk to coachees, they report finding it hard to choose between the coaches they are presented with. Why? Because all coaches in that scenario are going to be good coaches and will be doing their best to win over the client. How does the client know who to choose when all they have to go on are three great first impressions from three great coaches?

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